http://portfolio.gooddaymonsters.com www.gooddaymonsters.com Wed, 14 Mar 2012 16:29:03 +0000 http://portfolio.gooddaymonsters.com en http://portfolio.gooddaymonsters.com/Blue-Man-Group http://portfolio.gooddaymonsters.com/following/portfolio.gooddaymonsters.com/Blue-Man-Group Wed, 14 Mar 2012 16:29:03 +0000 www.gooddaymonsters.com 3003800 Blue Man Group is kind of amazing. It’s been running for 20 years in 7 cities globally with a cruise line, a national tour, and even a kids’ school. But yet, they’re still impossible to explain. Our goal with the revamp of Blueman.com is to stop trying to explain them. For that is their magic. Instead, we are recreating the feeling of the Blue Man Group experience. To do this we’ve built a surprising mouse tracking program that monitors a user’s every mouse move then traces it to make a unique user art piece (creepy and beautiful, right?), a facebook app to connect ticketholders of the same show, and have brought users inside a particle of Blue Man Group sound to create their own Atomic Beat. The second goal of Blue Man group was to take their private internet presence into the public. To take them from being proprietary to social. We have integrated their YouTube channel, Flickr photostream, reviews from Facebook, Twitter, and Yelp. And allow users to record their own video review on the site or at the show. It’s participation that we believe will move other users towards transaction. Check out the site here. <img src="http://payload35.cargocollective.com/1/1/32491/3003800/Screen Shot 2011-11-09 at 2.12.25 PM.png" width="670" height="423" width_o="1202" height_o="759" src_o="http://payload35.cargocollective.com/1/1/32491/3003800/Screen Shot 2011-11-09 at 2.12.25 PM_o.png" data-mid="15308706" border="0" align="left"/><img src="http://payload35.cargocollective.com/1/1/32491/3003800/Screen Shot 2011-11-09 at 2.12.25 PM.png" width="670" height="423" width_o="1202" height_o="759" src_o="http://payload35.cargocollective.com/1/1/32491/3003800/Screen Shot 2011-11-09 at 2.12.25 PM_o.png" data-mid="15308706" border="0" align="left"/><img src="http://payload35.cargocollective.com/1/1/32491/3003800/Screen Shot 2011-11-09 at 2.14.00 PM.png" width="670" height="422" width_o="1104" height_o="697" src_o="http://payload35.cargocollective.com/1/1/32491/3003800/Screen Shot 2011-11-09 at 2.14.00 PM_o.png" data-mid="15308718" border="0" align="left"/><img src="http://payload35.cargocollective.com/1/1/32491/3003800/Screen Shot 2011-11-09 at 2.11.15 PM.png" width="670" height="423" width_o="1205" height_o="762" src_o="http://payload35.cargocollective.com/1/1/32491/3003800/Screen Shot 2011-11-09 at 2.11.15 PM_o.png" data-mid="15308729" border="0" align="left"/><img src="http://payload35.cargocollective.com/1/1/32491/3003800/Screen Shot 2011-11-09 at 2.10.57 PM.png" width="670" height="422" width_o="1212" height_o="764" src_o="http://payload35.cargocollective.com/1/1/32491/3003800/Screen Shot 2011-11-09 at 2.10.57 PM_o.png" data-mid="15308739" border="0" align="left"/><img src="http://payload35.cargocollective.com/1/1/32491/3003800/Screen Shot 2011-11-09 at 2.12.06 PM.png" width="670" height="393" width_o="1295" height_o="760" src_o="http://payload35.cargocollective.com/1/1/32491/3003800/Screen Shot 2011-11-09 at 2.12.06 PM_o.png" data-mid="15308747" border="0" align="left"/> http://portfolio.gooddaymonsters.com/McDonald-s-McCafe-Ooh-La-La http://portfolio.gooddaymonsters.com/following/portfolio.gooddaymonsters.com/McDonald-s-McCafe-Ooh-La-La Thu, 03 Jun 2010 16:21:07 +0000 www.gooddaymonsters.com 445595 Client: McDonald’s Agency: Leo Burnett Brand: McCafé Frappé Title: Frapperazzi, Ooh La La, and Showoff Project Type: Banner
 These three banners may look cute. But they are also digital marketing powerhouses. The simple plotlines and cute graphics all feature the new, and highly desirable kid on the block. But they also deliver a coupon to the masses, complete with a unique PIN and lockout cookie for added security. Because the new it thang, Miss Frappe, doesn’t just have Frapperazzi, but also some darn good bodyguards. The Monsters. LAUNCH OOH LA LA LAUNCH SHOWOFF LAUNCH FRAPPERAZZI <img src="http://payload.cargocollective.com/1/1/32491/445595/Screen shot 2010-06-03 at 11.19.23 AM_1.png" width="670" height="88" width_o="1027" height_o="135" src_o="http://payload.cargocollective.com/1/1/32491/445595/Screen shot 2010-06-03 at 11.19.23 AM_1_o.png" data-mid="1990913" border="0" align="left"/> http://portfolio.gooddaymonsters.com/Wrigley-Altoids-Live http://portfolio.gooddaymonsters.com/following/portfolio.gooddaymonsters.com/Wrigley-Altoids-Live Thu, 03 Jun 2010 13:59:04 +0000 www.gooddaymonsters.com 445430 Client: Wrigley Brand: Altoids Agency: Leo Burnett Title: Altoids Live Project Type: Concept, Writing, Banner The Leo Burnett Altoids campaign has always been curiously strong. But Altoids needed to find its voice online. We helped create the The Altoids with Leo Burnett to allow the punchy little mint with the wicked tongue to quickly comment on curiously ridiculous pop culture news. Altoids Live gave this little mint big things to say online. LAUNCH PROJECT <img src="http://payload.cargocollective.com/1/1/32491/445430/Screen shot 2010-06-03 at 9.03.27 AM.png" width="558" height="439" width_o="558" height_o="439" src_o="http://payload.cargocollective.com/1/1/32491/445430/Screen shot 2010-06-03 at 9.03.27 AM_o.png" data-mid="1989845" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/32491/445430/Screen shot 2010-06-03 at 9.05.47 AM.png" width="558" height="439" width_o="558" height_o="439" src_o="http://payload.cargocollective.com/1/1/32491/445430/Screen shot 2010-06-03 at 9.05.47 AM_o.png" data-mid="1989883" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/32491/445430/Screen shot 2010-06-03 at 9.06.27 AM.png" width="518" height="399" width_o="518" height_o="399" src_o="http://payload.cargocollective.com/1/1/32491/445430/Screen shot 2010-06-03 at 9.06.27 AM_o.png" data-mid="1989899" border="0" align="left"/> http://portfolio.gooddaymonsters.com/Rotofugi-com-The-Collectors http://portfolio.gooddaymonsters.com/following/portfolio.gooddaymonsters.com/Rotofugi-com-The-Collectors Wed, 02 Jun 2010 21:33:23 +0000 www.gooddaymonsters.com 444466 Client: Rotofugi.com Title: The Collectors Project Type: Viral Film, Concept, Design, Writing This viral video was created in conjunction with Country Club Chicago for Rotofugi.com. The 60-second piece received national press in Wired Magazine along with a bunch of positive online buzz. Pass it on. LAUNCH PROJECT <img src="http://payload.cargocollective.com/1/1/32491/444466/Picture 16.png" width="646" height="485" width_o="646" height_o="485" src_o="http://payload.cargocollective.com/1/1/32491/444466/Picture 16_o.png" data-mid="1984650" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/32491/444466/Picture 21.png" width="647" height="487" width_o="647" height_o="487" src_o="http://payload.cargocollective.com/1/1/32491/444466/Picture 21_o.png" data-mid="1984656" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/32491/444466/Picture 26.png" width="646" height="485" width_o="646" height_o="485" src_o="http://payload.cargocollective.com/1/1/32491/444466/Picture 26_o.png" data-mid="1984662" border="0" align="left"/> http://portfolio.gooddaymonsters.com/Bacardi-The-Cocktail-World-Cup http://portfolio.gooddaymonsters.com/following/portfolio.gooddaymonsters.com/Bacardi-The-Cocktail-World-Cup Wed, 02 Jun 2010 21:12:48 +0000 www.gooddaymonsters.com 444410 Client: Bacardi Brand: 42BELOW Vodka Title: The Cocktail World Cup Project Type: Email Campaign Our assigment was a small direct email piece: How do you get lazy bartenders to enter a mixology competition? Make them laugh, then offer them a free trip to New Zealand for the Cocktail World Cup. Because bartenders are total winners, just not in the sporting sense. Oh yeah, and we turned this around in, like, 2 days. <img src="http://payload.cargocollective.com/1/1/32491/444410/finalnewsletter1_sm.jpg" width="670" height="993" width_o="886" height_o="1314" src_o="http://payload.cargocollective.com/1/1/32491/444410/finalnewsletter1_sm_o.jpg" data-mid="1984274" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/32491/444410/finalnewsletter2_sm.jpg" width="670" height="993" width_o="886" height_o="1314" src_o="http://payload.cargocollective.com/1/1/32491/444410/finalnewsletter2_sm_o.jpg" data-mid="1984280" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/32491/444410/finalnewsletter3_sm.jpg" width="670" height="993" width_o="886" height_o="1314" src_o="http://payload.cargocollective.com/1/1/32491/444410/finalnewsletter3_sm_o.jpg" data-mid="1984283" border="0" align="left"/> http://portfolio.gooddaymonsters.com/Perry-Ellis-Celebrate-Youth http://portfolio.gooddaymonsters.com/following/portfolio.gooddaymonsters.com/Perry-Ellis-Celebrate-Youth Tue, 01 Jun 2010 21:32:13 +0000 www.gooddaymonsters.com 442165 Client: Perry Ellis Brand: The John Henry Collection Agency: Creative Juice G1 Title: Celebrate Youth Project Type: Website, Game, Concept, Design In the West, John Henry is thought of as an older, conservative line of sportswear. A khaki and polo sort of style. But, capitalizing on the trendiness of the American Preppy look in Asia, the Celebrate Youth ad campaign, produced by Creative Juice, will introduce the brand to a younger, hipper audience abroad. The Celebrate Youth site, made in collaboration with Creative Juice, launches later this month, and we expect a monster reception of the brand. And monster sales. LAUNCH PROJECT <img src="http://payload.cargocollective.com/1/1/32491/442165/Screen shot 2010-06-02 at 4.44.47 PM.png" width="670" height="403" width_o="1237" height_o="745" src_o="http://payload.cargocollective.com/1/1/32491/442165/Screen shot 2010-06-02 at 4.44.47 PM_o.png" data-mid="1984792" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/32491/442165/Screen shot 2010-06-02 at 4.45.14 PM.png" width="670" height="404" width_o="1239" height_o="748" src_o="http://payload.cargocollective.com/1/1/32491/442165/Screen shot 2010-06-02 at 4.45.14 PM_o.png" data-mid="1984793" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/32491/442165/Screen shot 2010-06-02 at 4.45.28 PM.png" width="670" height="404" width_o="1237" height_o="747" src_o="http://payload.cargocollective.com/1/1/32491/442165/Screen shot 2010-06-02 at 4.45.28 PM_o.png" data-mid="1984795" border="0" align="left"/> http://portfolio.gooddaymonsters.com/To-Fly http://portfolio.gooddaymonsters.com/following/portfolio.gooddaymonsters.com/To-Fly Tue, 01 Jun 2010 21:28:47 +0000 www.gooddaymonsters.com 442111 Client: Short Film Promo Title: To Fly Project Type: 3D Animation, Motion Graphics This is an animated film created for no other reason than to tell a fun story. Because sometimes even monster creatives, need a creative outlet. Pop some virtual popcorn, and enjoy. LAUNCH PROJECT <img src="http://payload.cargocollective.com/1/1/32491/442111/Screen shot 2010-06-03 at 8.50.18 AM.png" width="558" height="462" width_o="558" height_o="462" src_o="http://payload.cargocollective.com/1/1/32491/442111/Screen shot 2010-06-03 at 8.50.18 AM_o.png" data-mid="1989751" border="0" align="left"/> http://portfolio.gooddaymonsters.com/McDonald-s-Box-of-Joy http://portfolio.gooddaymonsters.com/following/portfolio.gooddaymonsters.com/McDonald-s-Box-of-Joy Tue, 01 Jun 2010 20:59:47 +0000 www.gooddaymonsters.com 442056 Client: McDonald’s Agency: Leo Burnett Brand: Happy Meals Title: A Box of Joy Project Type: Application, Game, Website You know what’s in that happy meal box. And so do your kids. But what is truly in there isn’t just a burger, fries, and a toy. It’s joy. That superfun, dad-picked-me-up-from-school-for-lunch-today boxfulla joy. So, working hand-in-hand with Radar Studios and Leo Burnett, we made that box into an online toy. A bite-sized boxed lunch of fun and sillyness. And we made it into an application too, in case you want to pick up a little joy at the drive-thru window. So go ahead, play with your food. PRIVATE: Email us to take a look. http://portfolio.gooddaymonsters.com/McDonald-s-McCafe-Frapperazzi http://portfolio.gooddaymonsters.com/following/portfolio.gooddaymonsters.com/McDonald-s-McCafe-Frapperazzi Tue, 01 Jun 2010 20:52:26 +0000 www.gooddaymonsters.com 442035 Agency: Leo Burnett Brand: McCafé Frappé Title: “Frapperazzi” Project Type: Flash Video, PreRoll, Concept To extend the coupon banner campaign, we helped concept and create a :30 flash video for PreRoll use on Hulu.com. Just an awareness piece with a simple style and cute story. LAUNCH PROJECT <img src="http://payload.cargocollective.com/1/1/32491/442035/frappe.png" width="400" height="311" width_o="400" height_o="311" src_o="http://payload.cargocollective.com/1/1/32491/442035/frappe_o.png" data-mid="1983997" border="0" align="left"/> http://portfolio.gooddaymonsters.com/HelloPOD-com http://portfolio.gooddaymonsters.com/following/portfolio.gooddaymonsters.com/HelloPOD-com Tue, 01 Jun 2010 20:45:23 +0000 www.gooddaymonsters.com 442019 Client: Production On Demand (P.O.D.) Title: HelloPOD Project Type: Website, 3D Animation Production On Demand is a great indie commercial production group. Small, scaleable and ready at a moment’s notice to shoot anywhere, for any product. They assemble each team on a project specific basis, from just a DP and Director, to a full crew with hair and makeup. So, we wanted a conceptual site that gave them a ready, but simple feel. And we also made use of their acronym, POD. So, we sculpted a 3D model of the POD in Maya and then launched it at helloPOD.com LAUNCH PROJECT<img src="http://payload.cargocollective.com/1/1/32491/442019/Screen shot 2010-06-02 at 3.58.27 PM.png" width="643" height="431" width_o="643" height_o="431" src_o="http://payload.cargocollective.com/1/1/32491/442019/Screen shot 2010-06-02 at 3.58.27 PM_o.png" data-mid="1984089" border="0" align="left"/>